Hayden Klein, a School of Arts and Sciences sophomore, works late every night at the College Ave bookstore only to return to Alexander Library to study for the rest of the night. With an 18 credit academic schedule and a 20-hour workweek, she regularly suffers from a lack of sleep and energy.
Klein, along with many other Rutgers students, said she struggles to find a way to stay awake through the nights when she needs to work or has an assignment due.
A Rutgers research team released a study of new discoveries of the new Pepsi drink, Scarlet Splash, on Thursday. This drink was designed for students like Klein to provide a boost of energy and alertness.
The drink is becoming increasingly popular among Rutgers students, said Klein.
“Scarlet Splash is my go-to drink when I’m studying for midterms late at night. It helps me stay up at night and ace my exams,” Klein said.
The study helps to explain this energy-boosting quality. According to the study, certain amino acids improve focus. Amino acids, namely dopamine, are found in multiple energy drinks — including Scarlet Splash.
Power On Power Off further explains the effects of dopamine on the human brain. “Experimental studies have shown that dopamine helps to enhance attention, especially in the context of making sure that you pay attention and shift your focus in a flexible and appropriate manner based on information you have learned previously,” according to the article.
In addition to this, the University study cites that the drink is sugar free, which is highly unusual in fountain drinks that appeal to the consumer’s taste and focus.
According to the study, Scarlet Splash provides an immunity boost, as well. This is due to the natural fruit antioxidants, which also contribute to the berry flavored taste.
Scarlet Splash can be purchased at any Rutgers vending machine for $2 a bottle. 75% of the proceeds made from the drink go toward the Transportation Department in an effort to improve the bus system, according to the study.
“I’m really glad that Scarlet Splash is making an effort to donate to a cause students really care about. The bus system affects me on a daily basis. Scarlet Splash is finally going to be the product that will really help students,” Klein said.
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